February 4, 2008

Teaching Sells ~ sell what you know

Teaching people a skill or how to do something has always been a great business model.

Problem is, most people do not know how to teach - they may know the subject matter - but they lack the communication and organizational skills needed.

Case in point — I joined a membership site this past November. I wanted to learn how to do what this person was teaching using his step-by-step plan.

He obviously knew the subject matter very well. He gave proof of the earnings he made using his methods and strategies — I was game to give it a go.

So I signed up — logged in — took a look around and immediately realized I had made a mistake.

This guy — while maybe having the skills to do what he said, had zero skills when it came to communicating how he does it.

As I continued to look around - I also noticed there was not a flow to any of the information - there was not any structure to it.
But overall, the information was pretty good — but that did not matter.