What’s one of the easiest ways to generate buzz and consistently get massive amounts of traffic from social media websites?

The answer is simple: Control distribution of your content by leveraging the clout of popular and powerful individuals within the social media community. In other words, influence the influencers.

When these prominent individuals talk, others will listen. They are respected or liked by others in the same community. They have the ability easily initiate and popularize discussions on a specific topic.

They are mavens and connectors; thought leaders and hubs with large networks of friends and sources. They connect people to ideas and each other by sharing relevant content/concepts and encouraging multi-lateral discussions.

These powerful individuals are precisely the ones you want to influence.

Influencing Social Media Users: An Introduction